Hi, I’m Anna
Business Coach for Creative Service Providers
200+ Creatives helped
Host of The Creative Business Podcast
Hey, I’m Anna — Business Coach, Podcaster, and Creative Cheerleader
I help service-based creatives attract their dream clients, earn more, and have fun doing it.
If you’ve ever felt like running your creative business is harder than it should be — you’re not alone. I’ve been there. Now, I’m here to show you how to work smarter, market yourself with confidence, and build a business that feels exciting, sustainable, and so you.
I REMEMBER THE MOMENT I DECIDED I NEVER WANTED TO FEEL SO BURNED OUT AGAIN. ONCE I OVERCAME THAT STRUGGLE,
My Values
My Values
Authenticity
Your business should look and feel like you. I believe in building brands and offers that reflect your personality, style, and values — not what the latest “guru” says you should do.
Impact
It’s not just about making money (though I love helping you do that too). It’s about creating real, tangible results for your clients and yourself. I believe your work can change lives — and I’ll help you make sure it does.
Freedom
I’m here to help you design a business that gives you more life, not less. That means creating systems, boundaries, and offers that support your schedule, your energy, and your priorities — so you can take Fridays off, go for long lunches, or book that trip without stressing.
Growth Mindset
Success isn’t about getting everything perfect the first time — it’s about learning, adapting, and growing through every stage of your business. I’ll always encourage my clients to try, test, and evolve.
My journey
2011
The Creative Spark
I started my career as a photographer, fueled by passion and excitement for creating beautiful work. I loved the craft, but I had no idea how to run the business side of things.
2019
The Breakthrough
I put my new strategies into action. I raised my rates, started saying “no” to the wrong clients, and redesigned my client experience. Within months, I was booking my dream clients — at prices that allowed me to work less and earn more.
2025
Anna, The Business Coach
I launched my coaching business, combining mindset work, marketing strategy, and a whole lot of encouragement. I also started The Creative Business Podcast to share these lessons with a bigger audience.
2035
Today — Your Turn
Now, I coach service-based creatives all over the world, helping them attract dream clients, earn more, and actually enjoy the business they’ve built. And I’d love to help you do the same.
My Offers
MY OFFER ONE
Private Coaching
This is my most personalised offer — just you and me, working 1:1 to create a business that’s profitable, sustainable, and fun.
MY OFFER TWO
Group Coaching & Workshops
Perfect if you want expert guidance and the support of a creative community. My group programs and workshops combine live coaching, practical trainings, and a space to connect with others on the same journey.
Meet the team
Recruiting & Staffing
Hire With Clarity. Build a Team That Holds.
The right people strengthen the entire operation. We bring structure to how roles are defined, candidates are sourced, and hiring decisions are made so every addition supports the direction of the business. From first hires to team expansion, the focus stays the same… bring in people who can carry weight.
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Human Resources
Create Structure That Supports Your People.
Jess is dedicated to making sure every client feels heard, supported, and on track to achieve their goals. As the Client Success Manager, Jess works closely with clients to ensure they’re getting the most out of their coaching experience. Whether it’s answering questions, helping with resources, or providing encouragement, Jess is the go-to person for keeping everyone engaged and progressing smoothly.
Jess Martin
CLIENT SUCCESS MANAGE
Jess is dedicated to making sure every client feels heard, supported, and on track to achieve their goals. As the Client Success Manager, Jess works closely with clients to ensure they’re getting the most out of their coaching experience. Whether it’s answering questions, helping with resources, or providing encouragement, Jess is the go-to person for keeping everyone engaged and progressing smoothly.
Get the Structure Right. Keep the Business Moving.
Each service stands on its own. Together, they create a business that is aligned, consistent, and positioned for growth.
Your go-to space for real talk about building a creative business you actually love. From marketing strategies that work, to pricing with confidence, to client relationships that light you up — no fluff, just practical advice (and a few laughs).
The Creative Business Podcast
